The results of a recent survey published by Photo Feeler
provide a nice set of “Dos” and “Don’ts” for profile photos. The results are based on a survey of 60,000 ratings of more than 800 photos. Whether you are
putting your photo on your website, a social media site or in marketing
materials, you want to convey a professional image that is also consistent with
the message you are trying to communicate.
Here is a quick summary of some of the results:
- Don’t cover or block your eyes with sunglasses or dark tinted lenses.
- Keep your eyes open. Don’t squinch (you know who you are).
- Smile.
- Dress professionally and appropriate for your position. Wear what you would wear to an important client meeting.
- Head shots are preferable to full body photos.
- Don’t use extreme photo settings. If your photo is too bright or too dark, fix it with a photo editing app.
These are just a few of the more salient tips. You can read the full survey results and review the data at
OMEGA LEGAL MARKETING is a dedicated, specialty marketing company serving
only small law firms and solo practitioners in the metro New York City area. Much more than just a web
design firm, we put together affordable, comprehensive marketing programs that
enable our clients to stand out from the crowd and grow their practices. You
can find us at www.omegalegalmarketing.com
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