10 EASY DO IT YOURSELF MARKETING TIPS FOR SMALL LAW FIRMS

Don’t you hate it when you’re at a party or soccer game or family gathering and people are always trying to talk you up so they can get some free legal advice out of you? Being a small law firm marketing company, you would think we feel the same way. Yet, here we are, completely immersed in the spirit of the season, handing out some free legal marketing advice on our blog. But that’s just the kind of people we are.

Here they are - ten things you can do yourself to improve your firm’s marketing. Each one a beautiful pearl just for you.

1.       Update your personal and/or firm profiles on attorney listing sites like FindLaw, Martindale, etc. For those sites, like Avvo, that include client reviews, ask a few clients to write nice things about you.

2.       Investigate the requirements and procedures for inclusion in Super Lawyers and Best Lawyers and follow through on getting nominating.

3.       Take control of your firm profile on business sites like Manta and yp.com. Google your firm name and see what comes up in the results, then go into the various listing sites and update your information.

4.       Give out promotional items – pens, key chains, messenger bags, etc. – with your firm name, phone number and website address.

5.       Update your website – both cosmetically and substantively.

6.       Set up a Linked In profile, or update your existing LinkedIn profile. Use LinkedIn’s contact features to invite new people to connect with you. Build your network!

7.       Join some relevant LinkedIn groups.

8.       Seek out local business, professional, civic, religious, business and other groups that may have potential clients in them. Make yourself available to speak to them on subjects within your area of expertise.

9.       Start a blog to discuss your area of expertise. Make sure your clients, referring attorneys, etc., all know about it.

10.   Give out calendars with your firm name, phone number, address and website. The kind that attach onto a computer monitor are the best; everyone looks at them every day.
 

Or you could just call us at (800) 747-0142. We’ll do all this and a lot more for you while you’re busy practicing law. (You knew there had to be at least a small commercial in there, right?)

Happy holidays to all.

OMEGA LEGAL MARKETING is a dedicated, specialty marketing company serving only small law firms and solo practitioners in the metro New York City area. Much more than just a web design firm, we put together affordable, comprehensive marketing programs that enable our clients to stand out from the crowd and grow their practices. You can find us at www.omegalegalmarketing.com